RHYNO began its origins in the deserts of California when founder Rico Adams began training for the United States Army in the late 1990s.
The RHYNO design was founded on the credo his squad embodied: let no one down.
Dedicated to his craft, Rico taught himself how to repair and assemble automatic watches. In 2013 Rico Adams launched RHYNO timepieces while working as a civilian avionics’ technician in San Antonio, TX. Combining his passion for aviation and watches, he was able to create Rubicon, a symbol that merges intricate design cues of (what are the two instruments) that are found in modern aircrafts and the theory of point of no return.
As sales and notoriety increased, the need for new skills and technology emerged, leading him to join forces with a small, dedicated team in Switzerland. RHYNO combines mechanical precision with cutting edge carbon composites. Rico Adams is on a mission: to continue to create luxury timepieces that represent honor, integrity and timelessness into the future.
THE RHYNO STORY
“The luxury watch market is flooded with round watches. I felt like it was time to give the market a design that I know well. Sure there are other cockpit instrument inspired watches on the market, but not enough to represent the history of aviation and the wrist watch.”
Natural Progression
After years of buying and selling high end watches, the question of should he create his own was not so much a question of should but more a question of when.
Art came easy for Rico as a child and continued as a young adult. What better way to express those desires than to make jewelry, timeless jewelry. It takes time to build an amazing timepiece and even more time to create an amazing brand. He looks to push the bar higher and higher with exotic materials used and highly customized Swiss movements.