The RHYNO Story

ORIGIN

RHYNO began its origins in the deserts of California when founder, Rico Adams began training for the United States Army in the late 1990s.

The RHYNO design was founded on the credo his squad embodied: let no one down.

Dedicated to his craft, Rico taught himself how to repair and assemble automatic watches. In 2013, Rico Adams launched RHYNO timepieces while working as a civilian avionics’ technician in San Antonio, TX. Combining his passion for aviation and watches, he was able to create the Rubicon (meaning point of no return) This model symbolized what this meant for him as a watch designer.

As sales and notoriety increased, the need for new skills and technology emerged, leading him to join forces with a small, dedicated team in Switzerland. RHYNO combines mechanical precision with cutting edge carbon composites. Rico Adams is on a mission: to continue to create luxury timepieces that represent rugged luxury for the wrist.